I’ve been reading some articles recently about how consumer consumption has changed over the years. It was interesting to see how almost all the studies highlighted the importance of online reviews; as 85% of the consumers use them as part of their pre-purchase research before trusting a company. It’s crazy to think how a few years ago, I didn’t even have the need to read other people’s experiences and insights before selecting a nice restaurant for a Friday night or a new product for my hair; and now it’s one of the first things I do!
Taycor Financial, the equipment leasing company I work for, knows the importance of having good equipment leasing company reviews from its customers as they are a great tool to attract potential clients. Like any other business, our customers are always much more likely to purchase a financing service that has already been recommended by experienced clients; and good taycor financial reviews increase the number of contracts by giving consumers the information they needed to make the decision. The equipment financing industry is very competitive; so building a trustworthy reputation is key to succeed.